We empower facilities to monetize their waste while providing factories with the purest industrial raw materials through 100% source sorting.
The Impact
"Turning waste purely into an expense for centers."
Facilities incur massive cleaning costs with zero financial return for the center.
Mixing waste degrades the value of plastics and paper, destroying their viability as raw materials.
Accumulated waste causes unpleasant odors and severe greenhouse gas emissions.
Replacing traditional disposal with a high-purity digital ecosystem.
Professional cleaning in exchange for free waste management services.
Meticulous sorting to guarantee maximum material purity for factories.
Real-time platform connecting facility inventory to factory purchase orders.
Programs transforming visitors into active partners in environmental protection.
TAM
Tons Annually
Total Addressable Market in Egypt (Municipal, Agricultural, Industrial).
SAM
Compliance Sector
Driven by national strategies to reduce landfill reliance & ESG reporting.
SOM
Centers & Clubs
Universities and sports clubs needing digital cost-cutting solutions.
From selling extracted raw materials to factories.
Paid access for certified real-time emission dashboards.
Digital chain-of-custody verification fees.
| Platform | Sorting Mechanism | Resource Quality |
|---|---|---|
| OURO | 100% Sorting at source | Extremely Pure |
| Markoon | Post-collection | Mixed |
| iRecycle | Logistics sorting | Medium/High |
| Bekia / Go Clean | Household sorting | Medium |
Environmental Lawyer &
Sustainability Analyst
Business Developer
Chemistry Specialist